Digital Business Accelerated
Safeguarding businesses against risk in an evolving digital-first marketplace in Chubb
Cloud. AI. Digital first. On demand. Personalization. Remote working. Gig economy. Global supply chain. The importance of digital in business has only skyrocketed in the wake of a global pandemic.
Companies once focused on growth have had to evolve quickly in order to survive. But what are the implications of doing business in this era?
Learn how insights from a new research report can help your clients weigh the risks of digital against the rewards.
One step ahead
Watch a quick overview video to learn how the digital business accelerated campaign can put you one step ahead with your clients.
What did we learn from the research?
Chubb collaborated with Accenture to survey 1,350 business professionals and executives of small and mid-sized businesses from nine markets around the globe to learn how they're navigating the digital landscape — and the results are potentially even more relevant now. We've analyzed how you can help your clients navigate the new risks they may not even know exist.
Your clients are likely already adopting more technology in order to stay competitive. Take advantage of all the materials we've created, so you're prepared to discuss the risks and recommend the right solutions for your small and mid-sized business clients.
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Research report. Explore our survey results and detailed analysis of the changing digital landscape.
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Quick-reference guide. Get our top-level insights on key findings from the report.
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US-specific insights. A more in-depth look at findings in the U.S. market.
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Canada-specific insights. A more in-depth look at findings in the Canadian market.
Join our webinar
We'll host a conversation and live Q&A with specialists from Chubb and Accenture about how you can use the research to support your clients.
Webinar details: Helping your clients navigate the evolving digital landscape.
In conversation with
Mark Kurland
Chubb | SVP, Commercial Insurance, Territory Underwriting Manager
Patrick Thielen
Chubb | SVP, North America Financial Lines
Michael Reilly
Accenture | Managing Director, Strategy Leading Insurance Underwriting
With introduction by
Jill Francis
Chubb | SVP, North America Marketing & Distribution Operations Leader
- Digital-first communications
- The power of data
- A transformed workforce
- Playing in the global market
1. The customer is (still) always right
Customers expect businesses to adapt to their needs and provide seamless, on-demand experiences. 86% of business owners reported that their success is likely to be affected by:
- Meeting customer demands for customized products and services
- Fulfilling customer expectations at any time, from any location
- Ensuring their offerings are suitable for multiple generations of customers
Research summary video
Watch the video to learn more about how digital first communication is impacting customer service.
Case study
See how Sara manages the risk of collecting client data so she can provide a personalized customer experience.
2. There’s a data knowledge gap
It’s no secret that smart use of data holds the key to unlocking new business opportunities. But even though business owners know this, and they’ve implemented the technology into their operations, they’re not all aware of the risks.
- 80% of business owners see the cloud as critical to success, and 70% say it has the greatest implementation in their companies compared to other data-focused technology.
- 76% feel AI is crucial technology. However, full implementation is only at 21%, which leaves ample room for opportunity.
This knowledge gap presents a significant risk, as businesses try to keep up with technologies they don’t fully understand. If this leads to problems such as vulnerable data storage, businesses may find themselves exposed to cyber attacks and more.
Research summary video
Watch the video to learn more about how data-driven operations can leave businesses exposed.
Case study
See how Katerina manages sensitive patient information in her digitized practice.
3. Skilled employees demand flexibility
84% of business owners recognize a workforce with new technological capabilities and skills as essential to future success, making it the highest priority in terms of staffing. However, attracting these employees and catering to different generational groups within a varied workforce can present significant challenges.
While the workforce has already shifted expectations to demand a new level of flexibility, including remote work options, businesses revealed that providing flexible work solutions is one of their greatest challenges (32%) — but also one of their top-two priorities.
However, there are risks that come with this approach, particularly since businesses end up with less control over when, where and how their workforces are operating.
Research summary video
Watch the video to learn how to help businesses promote flexible work solutions and attract top talent, without taking on extra risk.
4. Fewer barriers means more collaboration
Not every small or mid-sized business has its sights set on conquering the world, but all of them can benefit from collaboration.
No matter whether that’s with a partner from a neighboring city or the other side of the world, 72% of business owners consider collaboration with large commercial and social platforms a key driver of future success, particularly in relation to data and technology.
At the same time, it’s one of their greatest challenges (44%). And introducing data and technology into existing relationships can lead to vulnerabilities and digital security risks, creating a need for comprehensive coverage.
Research summary video
Watch the video to learn more about how an increasingly global marketplace is impacting businesses.
How to help your clients
With the right strategies and resources, you're in the perfect position to help your small and mid-sized business clients navigate the challenges of growing and protecting their digital business. With Chubb on your side, you can:
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Understand the risks
that your commercial clients are facing as a result of digital transformation.
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Identify insurance gaps
and the Chubb solutions that will do the best job of filling them.
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Share your expertise.
To build strong, long-term relationships, it's important to not just sell policies but also to be a real partner — both now and in the future.
Resource hub
We have created a suite of resources for you to use to help explain to your clients the risks of today's evolving digital landscape — and how you can help keep them protected. To make it easy, all of the materials are available here, so you can download or share them from one place.
Launch-in-a-box
Case studies you can co-brand
If you’re an agent or broker and would like to co-brand the Case Study PDFs, click here for instructions.
Trend videos to share on social media
At Chubb, our focus is your success
And we have the experience and stability to back it up
We know that it can be difficult to stay on top of the evolving risks that your clients face. As a world leader in insurance, with more than $225 billion in assets, we're able to stay on top of the risks first — oftentimes before an incident occurs. That puts us in a position to support you with research and information, but also tailored solutions that can help you sell with confidence.
Related resources
Become an agent
When you are part of the Chubb network of agents, your customers benefit from industry-leading insurance solutions. In addition, you'll receive marketing support and product training that helps you maximize your agency's business potential.